With the rise of AI overviews, its becoming more and more to optimize your medical spa web presence for AI overviews with SEO. Not only is it reducing clicks, but also increasing the quality of potential customers. However most medical spas are not optimized for AI overviews or even SEO. Google has advertised this feature as a plus for businesses and users. Is that actually true? Especially for medical spas? Let's dive in.

What is an AI overview?

AI overviews are a summary of content that is generated by AI from a user input on Google, Bing, or other search engines. Practically the AI agent in these search engines are trained to give a summary of the content of the website. This means any website out there is scraped and summarized for the user to read.

What is SEO?

SEO is the process of optimizing your website for search engines. This is done by ensuring your website is structured correctly, has the right content, and is optimized for the right keywords. This is a very broad topic, and there are many factors that go into SEO. Which Jung Studios specializes in. However, for the sake of this blog, we will focus on the most important ones in relations to AI overviews and medical spas.

What are the implications of AI overviews?

Less Clicks

With AI overviews, the user is given a summary of the content of the website. This means that the user is less likely to click on the website if they are not interested in the content or were given a sufficent answer to their search query. This can either be a good or bad thing depending on your website. For example, our client Phoenix Clinic is a medical spa that offers a wide range of services that weren't optimized for SEO or AI overviews. While competitors were getting optimized for AI overviews, they were missing out on potentially 10,000+ local customers searching for their services in their area. (Which we implemented)

More Quality Traffic

Now on the other side, you are able to maximize on traffic where customers are more likely to book your services or checkout products. This is because they're looking for more than just an answer to their search query. They're looking for a solution to their problem. However, this is difficult unless your website is optimized for SEO, performant, and even relevant to the search query. AI Overviews makes this problem worse since it will heavily filter the results to only show the most relevant results which can be your competitors.

Harder to Rank in SEO with difficult keywords

With keywords and especially intent keywords comes a lot of competition. This is because there are a lot of people searching for these keywords, and whoever is ranking for these keywords will potentially get more clicks which can translate to more revenue. Most of the concepts of "high competition" is analyzed by softwares like Ahrefs or SEMrush. These softwares will give you a score of how difficult it is to rank for a keyword. They are generally accurate, but not always. However, AI overviews will still make this problem worse since the ones who are already ranking would be ranked higher and the summary might include a small set of sources. Making it very difficult if not impossible to rank for these keywords let alone rank in the AI overview.

What can you do to optimize for AI overviews?

Optimize for SEO

Optimizing for SEO sounds simple, but can be tedious to actually implement. Ensure you know what you want people to look for when they search for your services, what you want them to do when they land on your website, and what you want them to do when they leave your website.

Optimize for AI overviews

Ranking for AI overviews is a bit of a puzzle with a few pieces that are difficult to put together. For example, yes these AI bots are scraping your website, but do you have the content structured for it to take in what you want it to? Are your services properly optimized for extraction or SEO? Once you figure out those pieces, the puzzle is complete.

Website Performance and Structure

Website performance is a very important factor in SEO and AI overviews. It is the first thing that the user will see when they land on your website. If your website is not performant, they will leave and go to your competitor's website. Likewise with the AI agent, since compute is very expensive, they will only give a summary of the website that responds quickly, and doesn't have bugs. Alongside structure, if your website is not structured correctly, the AI agent will not be able to extract the content you want it to. Or even any content at all. This can actually be difficult with web builders rather than a custom website.

Content

Content is the most important factor in SEO and AI overviews. Especially human-made, quality, concise, and relevant content. This not only goes with blogs, but also with your services, products, and even your website as whole with its copy. You need to ensure everything on your website is optimized for both users and AI agents.

Actually make money from your website

Even using the best practices, ranking on SEO and AI overviews can be very difficult and time-consuming to the point of exhaustion which usually 4 months to see results that may not be what you expected or wanted.

The Jung Studios team is here to provide ranking on SEO, AI overviews, and a conversion-focused website that actually makes you money.

Ready to optimize your website for SEO and AI overviews?

Well, time is of the essence. Get in touch today.